Icky Attempts at Creating Bubble GumWalter Diemer might have invented bubble gum, but he wasn't the first person who wanted to make gum bubbles. There were early attempts at making bubble gum in the late 1800s and early 1900s; however, these bubble gums did not sell well because they were considered too wet and usually broke before a good bubble was formed.
Diemer's Bubble GumThe invention of the first successful bubble gum is credited to Walter Diemer (1905-1998) in 1928. At the time, 23-year-old Diemer was an accountant for Fleer Chewing Gum Company who experimented on new gum recipes in his spare time. Diemer considered it an accident to have hit upon a formula that was less sticky and more flexible than other chewing gums, characteristics that allowed a chewer to make bubbles.
Why Pink?Diemer used a pink dye for his new gum because pink was the only color available at the Fleer Chewing Gum Company. (Pink remains the industry standard for bubble gum.)