Two Thanksgivings in 1939?
Before 1939, the president annually announced his Thanksgiving Proclamation and then governors followed the president in officially proclaiming the same day as Thanksgiving for their state. In 1939, many governors did not agree with FDR's decision to change the date and refused to follow him. The country became split on which Thanksgiving they should observe.
Twenty-three states followed FDR's change and declared Thanksgiving to be November 23. Twenty-three other states disagreed with FDR and kept the traditional date for Thanksgiving, November 30. Two states, Colorado and Texas, decided to honor both dates.
This idea of two Thanksgiving days split some families, because not everyone had the same day off work.
Did It Work?
Though the confusion caused many frustrations across the country, the question remained as to whether the extended holiday shopping season caused people to spend more, thus helping the economy. The answer was no. Businesses reported that the spending was approximately the same, but the distribution of the shopping was changed. For those states who celebrated the earlier Thanksgiving date, the shopping was evenly distributed throughout the season. For those states that kept the traditional date, businesses experienced a bulk of shopping in the last week before Christmas.
In 1940, FDR again announced Thanksgiving to be the second-to-last Thursday of the month. This time, 31 states followed him with the earlier date and 17 kept the traditional date. Confusion over two Thanksgivings continued.
Congress Fixes It
Lincoln had established the Thanksgiving holiday to bring the country together, but the confusion over the date change was tearing it apart. On December 26, 1941, Congress passed a law declaring that Thanksgiving would occur every year on the fourth Thursday of November.